A little of what's going on here at the studio, what's hot, what's not and some helpful tips.
5 Tips for making a great corporate video
Think corporate video and you could be forgiven for automatically thinking ‘boring’ or ‘mundane’.
But this does not have to be the case. With a solid plan of action, the right content and a top quality video producer, your company can create an engaging video that enhances your relationship with customers, showcases your brand in a memorable manner and entices potential prospects.
If you are struggling with bringing your corporate video to reality, here are 5 top tips to help you get started:
1. Identify your target audience
It is of vital importance to identify who you are targeting with your corporate video. Spend sufficient time researching your desired audience and you will reap the benefits. When you establish a clear picture of your target audience demographics, you can effectively tailor your video to meet their tastes. For example, if you are aiming to engage young twenty-something year olds, your corporate video needs to speak their language and make reference to their lifestyle.
2. Get planning
The various stages of bringing a corporate video to life - from brainstorming, storyboards, script-writing, sourcing actors to shooting and editing - can be overwhelming. But a clear plan of action with defined steps and deadlines will simplify the entire process and produce a more polished end-result. Put together a team and delegate areas of responsibility to each person. Have regular team meetings to keep the project on track and identify any problem areas in plenty of time.
3. Be Creative
Telling an interesting and engaging story is the key feature to any corporate video. If you want your video to have an impact and get views & shares, you need to get creative. Steer clear of charts and spreadsheets and instead, capture your audience with a lively, energetic story that entertains as well as getting your message across. Video captures emotion better than any other medium so use this to your advantage.
4. Have personality
A lot of corporate videos are seriously lacking in the personality department. This makes no sense when you think that the most successful brands on the market aren’t just about the product but also focus on developing a personality and associating their brand with a way of life. If your company has found a certain style and voice that audiences immediately recognise, don’t be afraid to let this personality shine through in the production of your corporate video. Viewers will relate to your business if they feel a connection.
5. Get Social
We hate to point out the obvious, but social media is one of the most influential marketing tools in the world we live in today. When your corporate video has been signed off and is ready for release, it’s time to get sharing. Post the video to your company website, on Youtube and Vimeo. Send it to clients and prospects on your email list, link to it on your Twitter and Facebook accounts, share it with your LinkedIn connections...the list goes on but the end goal is to get it out there through all the popular avenues of social media.
Media Monkee is a video production company that provides a full range of video services including corporate videos. From brainstorming and storyboards, to shooting and editing the finished product, Media Monkee combines all the elements needed to complete the project. We keep the communication tight, costs manageable and the project on schedule.
Contact us today to find out more.